Idiat Shiole

virtual fashion / models designer / metaverse tailor


“Digital Fashion for me is an intersection between art, textile and technology,” says Idiat Shiole aka Hadeeart being an Afro-futuristic virtual fashion designer and metaverse tailor. „It can be used for fitting, virtual showcase, Virtual Fashion gaming and also testing out clothes before purchase. That means reducing fabric waste and pollution caused by the fashion industry“, notes „With statistics showing one in six young people won’t wear an outfit again once it has been posted on social media. This leads to mass overconsumption and overproduction of fast fashion with nearly three-fifths of all clothing ending up in landfills or incinerators within a year of being produced.“ But contrary to popular belief, digital fashion is not just for social media but for our everyday life and so „a sustainable alternative to keep up with the constant need for new clothes for digital content. Digital fashion is made using pixels, not textiles, just computers, not sweatshops.“

Idiat Shiole

virtual fashion / models designer / metaverse tailor


Hadeeart aka Idiat Shiole
Hadeeart aka Idiat Shiole | © Private_Hadeeart aka Idiat Shiole

Real life meets virtual life on the fashion sector nowadays especially. More often than not, clothes are just bought with the intention of wearing them only once – be it for that special occasion or just to take picture for social media – and then returned to the online-store. Enter „the hypothetical iteration of the Internet as a single, universal and immersive virtual world that is facilitated by the use of virtual reality (VR) and augmented reality (AR) headsets. In colloquial use, a metaverse is a network of 3D virtual worlds focused on social connection“ (Wikipedia): „With the surging growth of the metaverse, there are numerous incomprehensible predictions and estimations“, according to „In 2021, the Global Metaverse Market was valued at 63.8 billion US-dollars with the expectation to surge to $100.3 billion by the end of 2022 and $1.5 trillion by 2029 at 47.6% Compound Annual Growth Rate (CAGR) during the forecast period.“ It’s a growth market with a meteoric rise that Hadeeart (* 1997) is involved in. Having studied at Ladoke Akintola University of Technology (LAUTECH) in Ogmomoso, Ovo State/Nigeria she graduated with a degree in Fine and Applied Arts. After working as a fashion illustrator first, she wanted her designs to have „more life in them“, which led to a job at a Virtual Reality/Augmented Reality company. In 2018 Hadeeart stumbled on a software called ‚Marvellous Designer‘. That helped her to create 3D models as well as fabrics. Despite being self-taught via YouTube, Udemy and tutiorials from the software company itself on three dimensional design, she initinally decided to quit her job and started her own business. This is a 3D artistic project devoted to two of her greatest passions – surface and accessory design: „Hadeeart Atelier“ offers virtual models and - under the headline „My Africa“ – the 100% digital, 100%-eco collection ‚Ìmísí Yusiro‘. This means ‚Inspiration from Yusirat‘. Ìmísí Yusiro represents the story of a young Nigerian textile artist whose works are inspired by local culture and techniques reinvented in a modern way in which textiles can be used for human portraits.“ 

„At ‚The Hacedor‘ we are operating at the intersection of 3D visualization of apparels using technologies such as augmented reality, virtual reality and artificial intelligence to make shopping experience more realistic, fun, scalable and sustainable. We make the fashion and garment industry more innovative, interactive, efficient and effective while also caring for the environment consciously.“

Hadeeart works with fashion brands like ‚Spatial‘ and ‚OKC‘ to create virtual versions of their clothings and hosts virtual fashion shows. Her designst hat are aesthetically Nigerian and are partly a representation of her as a Musilmah - Hijab/tribalmarked/braided models -  are sold through digital fashion marketplaces like ‚The Fabricant‘, ‚DressX‘ and ‚XR Couture‘.

The driving force behind all these activities can be cut to the chase in just one sentence: „My ideology is design, and my philosophy is immersive technology!“

Hadeeart works and lives in Lagos/Nigeria.

Interview September 2022

The future of digital fashion: the new you and a sustainable alternative too


How does intuition present itself to you – in form of a suspicious impression, a spontaneous visualisation or whatever - maybe in dreams?

I think for me Intuition comes like a splash in any form depending on my thought or what I am doing, where I am, what I see or what I feel at that particular time

Will any ideas be written down immediately and archived?

My Ideas are always in the form of sketches so I go everywhere with my iPad to make some outlines.

Are great ideas based on intuition and do they reveal themselves in a kind of clear as well complete version that just has to be realized? Or is it endless trials and errors (after the first spark) that result in constant developments up until the final result?

Majorly, Intuition for me changes at every point, It is more like a building, I start with the foundation and gradually build on it even with a plan a building can be restructured along the line so far the foundation is solid

What if there is a deadline, but no intuition? Does the first fuel the latter maybe?

yes, there are times when the deadline fuels the intuition but not always, though. I might have better ones while on the job. I have not really missed deadlines.


What inspires you and how do you stimulate this special form of imaginativeness?

I’m Inspired by things I see around me, Although it is frictional most times but can be fueled by what I feel or what I think and the work at hand.

How do you separate the good from the bad and which ideas are worthwhile to be explored further or whether one idea has the potential of being outstanding really?

For me, there is no good or bad idea, If I have several concept sketches down, I will review and choose the best for the project at hand and others may come in handy with another project so you see all Ideas are useful in the end

Has it to appeal to you primarily or is its commercial potential an essential factor?

It appeals because most times I position myself in the consumer mindset. That way I can feel and think like them because „the best" Idea is that which people can resonate with easily.

Do you revisit old ideas or check what colleagues/competitors are up to at times?

Yes, I do because I have all my Ideas In one file and I might remember that I had a sketch similar to the topic I am working on, then I pick it up and build on that foundation


Which time/place/environment suits your creative work process the best (tranquillity or pressure) and which path do you take from theory/idea to creation?

Anywhere, I do not have a particular preference but I like to be comfortable. As I said, I like to have them in the form of sketches so it is more of an Ideal creation for me.

What is better in the realization process: speed and force creativity i.e. grasp the magic of the moment, or a slow, ripening process for implementation/elaboration?

Actually, this varies, the process can be slow at times or fast at other times

If problems occur during creativity or one’s stuck even, how can these be solved?

For me, I take a break and revisit at intervals.

How important are self-doubt and criticism (by others) during such a process i.e. is it better to be creative on your own, only trust your own instincts, or in a team? 

I always try to trust and have faith in myself in all I do and I pay no attention to criticism. 

Should a creative always remain true to him-/herself including taking risks & going against the flow or must one, for reasons of (commercial) survival, make concessions to the demands of the market, the wishes of clients and the audience’s expectations?

Like I said earlier, I tried to work in the mind of the consumer. Some clients have what they want to see in work so I take jobs that are in line with my creativity and what I have to believe in so it‘s more like make them work hand in hand for me

How is innovation still possible if one has established a distinctive style and, just in case, is it good to be ahead of one’s time even one hazards not being understood?

I believe style is innovation and style is not constant.

When does the time come to end the creative process, to be content and set the final result free - or is it work-in-progress with an endless possibility of improvement?

Work in progress is a process of work modification to get the final result, For me, I see it as a way to improve work and modify to get a good result of one vision and idea

In case of failure or - worse - a creativity crisis how do you get out of such a hole?

I have not been in one so I can’t explain


Should/can one resist the temptation to recycle a ‘formula’ one’s successful with?

Keep learning otherwise you will remain in a particular stage and that would be harmful, Recycling is not a must but learning is.

Is it desirable to create the ultimate/timeless work, but doesn’t “top of the ladder” bring up the question of “what’s next?” i.e. isn’t such a personal peak “the end”?

Learning, relearning and Unlearning and you let time to do rest


To me, I am proud of all my works, they represent freedom.

My Africa:
My favorite work: My Africa: "a three-dimensional artistic project devoted to two of my greatest passions: Surface design and Accessory design. The prints have been around for a long time, but they appear to be brand new. I incorporated my findings into the collection after studying the technologies and constructions used to create old and new African prints."

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